Table of Contents

Understanding the Difference Between a Distributor and a Manufacturer
Comparing Pricing and Profit Margins
Customization, Branding, and Product Exclusivity
Shipping, Lead Times, and Logistics
Quality Control and Consistency
Payment Terms and Financial Considerations
Relationship Building and Support
Which Option Is Best for You?
Finding the Right Supply Path

When choosing where to source your pottery, one question shapes nearly every retailer’s strategy: “Should I buy from a distributor or go directly to a manufacturer—and who truly offers better terms?” The answer isn’t one-size-fits-all. Distributors excel in speed, smaller order quantities, and convenience, while manufacturers typically offer stronger long-term advantages like better pricing, customization, and greater control over production.

Understanding these differences is essential because the partner you choose directly affects your profit margins, inventory flexibility, brand identity, and even your customer experience. In this article, we’ll break down the real terms each option provides—from pricing, MOQs, and logistics to creative control and supplier relationships—so you can determine which sourcing model best supports your retail goals and growth plans.

Understanding the Difference Between a Distributor and a Manufacturer

Before you decide which route benefits you most, it’s important to understand how each operates. Distributors and manufacturers serve distinct functions in the supply chain, and those roles directly affect what you can expect as a retailer.

What a Pottery Distributor Does

A distributor purchases pottery from several factories and resells it to retailers. Because they handle warehousing, import paperwork, and domestic logistics, they simplify the buying process for smaller stores. Their collections are typically diverse and ready to ship immediately, though prices include markups to cover these services.

What a Pottery Manufacturer Does

A manufacturer, on the other hand, produces the pottery you buy. This means you can order directly from the source, request custom glazes or finishes, and receive better unit pricing. However, direct purchasing requires higher minimum order quantities and longer lead times since products are made to order.

At TT Pottery, our MOQ is only six sets per color, giving retailers more flexibility to test new designs without committing to large container loads.

Why This Difference Matters

The choice between distributor and manufacturer defines how much control, flexibility, and responsibility you hold. Distributors minimize your workload, while manufacturers maximize your influence over design and cost.

Comparing Pricing and Profit Margins

Pricing is often the first factor retailers consider, and rightly so. But the difference isn’t only in the price tag; it’s also in how those prices are built.

Why Manufacturers Typically Offer Lower Prices

Pottery manufacturers sell directly from the factory, allowing you to avoid distributor markups and unnecessary handling costs. The more you order, the greater your savings are. For retailers with ongoing or bulk orders, buying directly helps secure better margins and more stable pricing in the long run.

When Distributor Pricing Makes More Sense

If you’re new to the market or only need smaller quantities, working with a distributor can often be the more practical option. While the unit price is slightly higher, you can avoid large upfront deposits, international freight expenses, and import duties. This flexibility makes it easier to manage cash flow and refresh your product range as demand grows.

Evaluating Total Landed Cost

To make a fair comparison, look beyond per-unit pricing and calculate your total landed cost, which includes:

Product price
Freight and customs fees
Warehousing and local transport

Despite higher unit prices, distributor purchases can be more cost-effective after accounting for logistics and time.

Minimum Order Quantities and Flexibility

Order size often determines which supplier is a better fit. Manufacturers expect larger commitments, while distributors cater to smaller, mixed purchases.

Manufacturers typically require pallet or container orders, often with minimums per color or finish. This system favors retailers who can predict demand or have ample storage space. Distributors, on the other hand, allow you to test new designs or replenish popular items in smaller quantities, keeping inventory lean and adaptable.

Many retailers find success with a hybrid approach, starting with distributors for smaller or seasonal orders, then shifting to direct manufacturer partnerships as their sales volume increases.

A collection of diverse ceramic pots and planters displayed in a retail store.

Customization, Branding, and Product Exclusivity

Creative control is where manufacturers truly stand out. Ordering directly from a factory allows you to shape your brand identity through design, finish, and packaging.

Manufacturers support private-label collections and exclusive product lines that your competitors can’t replicate. The trade-off is time: 3-4 months for production and 1-2 months for shipping and delivery to the US. Distributors, meanwhile, sell finished goods ready for immediate delivery, making them ideal when you need quick restocks or trend-driven items.

If you’re building a unique retail brand with long-term positioning in mind, working directly with manufacturers offers far greater potential for differentiation and loyalty.

Shipping, Lead Times, and Logistics

Lead times are a major factor in inventory planning. Manufacturers require coordination and patience, while distributors emphasize speed and simplicity.

Overseas production can take several months from order to arrival, depending on volume and shipping conditions. You’ll also need to account for customs clearance and port schedules. Distributors hold stock locally, allowing you to receive products in days rather than weeks, a major advantage for urgent restocks or seasonal promotions.

In short, manufacturers reward planning; distributors reward flexibility. Knowing your retail rhythm helps determine which system aligns with your operations.

Quality Control and Consistency

Quality assurance can differ significantly between direct and indirect sourcing. When working directly with a manufacturer, you can communicate your standards, request pre-shipment inspections, and even visit the factory to confirm consistency.

Distributors handle quality inspections on your behalf, but you depend on their internal standards rather than your own. Since they may source from multiple factories, minor variations between batches are possible. For many retailers, this trade-off is worthwhile if it simplifies the process and reduces the challenges of importing directly.

Payment Terms and Financial Considerations

Financial terms also differ between manufacturers and distributors. Most manufacturers require a 30–50% deposit, with the remaining balance paid before shipping. It’s a larger upfront commitment, but it helps reduce your per-unit cost over time.

At TT Pottery, our terms are designed to make the process more flexible for retailers.

First orders: 30% deposit upon order confirmation, 40% five days after shipment, and the remaining 30% five days after the container is received.
Repeat orders: 30% deposit when the order is confirmed, and the remaining 70% five days after it arrives at your store.

This arrangement helps ease cash flow while letting you enjoy the benefits of factory-direct pricing.

Distributors, on the other hand, work on a pay-before-shipment basis with smaller overall payments. Some may offer short credit terms to returning customers. This setup helps maintain steady cash flow, especially for smaller retailers who can’t tie up large amounts of capital months ahead of delivery.

Ultimately, the right choice depends on your business stage. Manufacturers tend to suit established operations with consistent demand, while distributors are often better suited for leaner models or faster inventory turnover.

Two men in suits shake their hands, implying a good partnership.

Relationship Building and Support

Your relationship with suppliers isn’t just about buying and selling; it directly affects how efficiently your business runs.

Working directly with manufacturers allows you to develop lasting partnerships, align on product development, and sometimes secure exclusive rights to certain designs. Over time, these relationships lead to better communication, consistent quality, and early access to new collections.

Distributors, though more transactional, still provide valuable market insight and convenience. Their teams often understand domestic retail trends and can recommend products that perform well in your region, saving you time in assortment planning.

Which Option Is Best for You?

There’s no universal answer; the “better” choice depends on where your business is right now and what your long-term goals look like.

If you’re new to importing or have limited storage, starting with a distributor makes sense. You’ll enjoy quick deliveries, smaller MOQs, and fewer administrative tasks. As your business grows, shifting toward manufacturers can unlock greater profit margins, brand control, and stability.

Some retailers find success using both distributors for fast restocks and trend-driven items, and manufacturers for signature or bulk collections. This hybrid approach strikes a balance between cost efficiency and flexibility.

Factor	Manufacturer	Distributor
Pricing	Lower, factory-direct	Higher, includes markup
MOQ	High	Low
Customization	Full creative control	Limited
Lead Time	90–120 days	Immediate
Quality Control	Direct oversight	Pre-inspected
Payment Terms	Deposit + pre-shipment	Upfront or short-term
Best For	Established retailers	Small or new retailers

Bottom Line:
If you value control, consistency, and long-term savings, manufacturers are your best partners. If you prioritise speed, convenience, and low risk, distributors offer a practical way to stay agile and responsive to demand.

Finding the Right Supply Path

Ultimately, deciding between a pottery distributor and a manufacturer comes down to your business priorities. Distributors provide convenience, faster delivery, and smaller order flexibility—ideal for new retailers or those testing products. Manufacturers, on the other hand, offer lower unit costs, customization options, and stronger long-term partnerships, which are valuable for established stores aiming to control margins and differentiate their offerings.

Many successful retailers adopt a hybrid approach—using distributors for quick restocks and trend-driven items, while sourcing key collections directly from manufacturers to maximize profits and brand consistency. By understanding the trade-offs, you can create a sourcing strategy that aligns with your goals, ensures reliable inventory, and strengthens your position in the market.

For guidance on selecting the right supply path or exploring both distributor and manufacturer options, contact us at TT Pottery to discuss a strategy that suits your business.

Resources | TT Pottery

Why Container-Direct Vietnamese Pottery Imports Save Businesses Up to 50%

How to Source Wholesale Planters Directly from Vietnamese Manufacturers

Pottery Distributor vs. Manufacturer: Who Offers Better Terms for Retailers?

TT Pottery, Your Trusted Direct Source Pottery Supplier